# Add keywords

> How to add, group, and delete the keywords you track, and how to change alert conditions.

You can add up to 50 keywords at a time from the **Keywords** page. You can group the keywords you add to filter them, or ask muku to analyze them.

## Before you begin

- Owners, admins, and members can do this. Roles with view-only access can't add or delete keywords.
- Add a site first ([Set up for the first time](/docs/en/getting-started/first-setup/#add-a-site)).

## Add keywords

1. Click **SEO** in the icon column on the left, then open **Keywords**.
2. Click **Add keywords**.
3. Choose a **Site**, then enter one keyword per line in the **Keywords** field (up to 50 at a time, up to 80 characters each).
4. If you like, enter a **Group (optional)** (up to 30 characters).
5. After you add them, you see a message such as "Added 5 keywords". Keywords you already track aren't added again.

## How many you can add

| Plan | Keywords (total across all sites in the organization) |
| --- | --- |
| Free | 50 |
| Standard | 500 |
| Pro | 5,000 |

On every plan, one site can have up to 500 keywords. If you go over the limit, you see how many more you can add.

## Set a group

1. Select keywords in the list.
2. Click **Change group**, enter a group name, and save.

If you save with the group name empty, the keywords leave their group. On the **Groups** page, you can see how each group is doing.

## Delete keywords

1. Select keywords in the list.
2. Click **Delete**, then click **Delete** in the confirmation window.

You can export what the list is showing as a CSV. You can't import from a CSV.

## Change alert conditions

On a site's **Settings** page, change the alert conditions and click **Save**.

| Condition | Starting setting |
| --- | --- |
| When rank drops | On (when it drops 5 or more positions from the previous day) |
| When a keyword falls out of the top 100 | On |
| When a keyword enters the top 10 | Off |

Matching changes appear on the **Alerts** page.

## Add competitors

On the **Competitors** page, you can add up to 5 competitor sites for each site. You can't add your own site.

## Ask muku

You can also ask muku to add or delete keywords, or to change competitors or settings. muku shows a proposal for the change and runs it only when you click **Approve and run**. Changes it makes are recorded in the **Audit log** as "via AI".