This page explains things to people who visit a site with the mukumo Web analytics tag. When you open a site that has the tag, the following information is sent to TSUQREA Inc. (service name: mukumo).
Information sent
| Information | Details |
|---|---|
| Pages viewed | The page URL (no query other than ad campaign markers) and title, the date and time, how long the page was on screen, and how far you scrolled |
| Where you came from | The URL of the previous page (the referrer) |
| Device | Browser, operating system, device type (computer, smartphone or tablet), and approximate location (country and prefecture) |
| Actions on the page | Clicks on phone, email, LINE and other-site links and files; form views, starts, submissions, and time spent in each field (what you type is not included) |
| ID to tell visitors apart | The cookie “_mkm_v” on the site’s domain (only when the site is set to use it; kept for up to 13 months) |
| Form submissions | Only when the site is set to keep submissions. Passwords, likely card numbers and similar are not sent |
IP addresses are not stored. They are used only to work out your approximate location and to exclude automated traffic.
Purpose
- Site operator: analyzing how the site is used, responding to inquiries, and improving the site and its services
- TSUQREA Inc.: used only to provide analytics to the site operator, and for no other purpose
Retention
| Information | Period |
|---|---|
| Page views, actions and visit records | 13 months |
| Form submissions | 2 years (the site operator may delete them sooner) |
How to stop it
- Open the site with
?mukumo_optout=1added, and that browser stops sending data (for example,https://example.com/?mukumo_optout=1). - If you turn on Global Privacy Control (GPC) in your browser, the cookie that tells visitors apart isn’t used (depending on the site’s settings).
- For visits from the EU, UK and Switzerland, nothing is sent until you agree in the site’s consent banner.
To have your records deleted, contact the site operator. The site operator can delete all of your records.